AMEND & PROGRESS PODCAST
Turning conversations into content: The power of podcasting in life sciences
Episode 29
Chris Conner, Host and Founder of Life Science Marketing Radio, joins Amend & Progress to talk about podcasting as a marketing strategy for life science companies.
The conversation covers:
- How to use conversation-based content to make scientific topics more relatable and interesting by highlighting different viewpoints
- How to integrate conversation-based content into a robust marketing strategy and use it as a catalyst for reaching and engaging a social media audience
- The value of developing thought leadership content in real time, where evolving perspectives and thought processes can take center stage over more rigid conversations
- The power of the enduring popularity of podcasts and their future potential
Key timestamps & show notes
- [3:50] - Guest background
- [5:00] - Importance of thought leadership for life sciences organizations
- [7:32] - The value of an interview
- [9:27] - How to make the most out of your content
- [12:00] - Taking the first step into audio content
- [14:42] - The secret behind interviews
- [17:10] - Action steps to break into the audio content space
Chris' aspirational signature dish mentioned in the introduction can be found here.
About the guest
Chris Conner creates custom content for companies and thought leaders in the life sciences that want to attract, grow and educate an engaged audience. Our conversation is the raw material for your thought leadership on multiple channels in video, audio, and text.
Over the last 10 years he has interviewed over 300 marketers, scientists, CEOs and authors, as well as a 6-year-old science podcaster and 2 Nobel Laureates.
He produces two podcasts for his own audience of marketers and scientists: Life Science Marketing Radio and cc: Life Science, both available on Substack.
