Life science organizations leverage quality management systems (QMS) to identify and prevent quality problems for their organizations. QMS software allows companies to prepare for audits, respond to CAPAs, and manage quality documentation. Many organizations that rely on these systems believe they can also leverage the core functionality for promotional review; they’re validated systems that enable document review with eSignatures and maintain a complete audit trail.
However, QMS software does not support features and functionality specific to the promotional review process. Over time, this can lead to process inefficiencies and reduced productivity. Here are three key features necessary for a scalable, efficient promotional review process that you won’t find in quality management software.
| QMS software | Promotional review software | |
|---|---|---|
| Validated system | ||
| Configurability to match SOPs | ||
| Digital Asset Management | ||
| eSignatures and audit history | ||
| Version history | Limited | |
| Document annotations | Limited | |
| Real-time collaborative review | Limited | |
| Visibility into work-in-flight | ||
| Claims management | ||
| MLR performance metrics reporting |
Comparison table of features in QMS software vs. purpose-built promotional review software
Purpose-built promotional review software enables users to see upcoming work and progress of work in flight, enabling users to better plan their workload and keep track of review timelines. Access key information like reviews nearing their due date, reviews that are past due, and who needs to be reminded to complete their review. With this intel, your team can plan and execute their workload and complete high priority tasks faster.
Substantiating claims within ad/promo material is an important step in preparing for review. With purpose-built software, users can link specific sections of a reference document to the corresponding claim made in the promotional piece, streamlining the review process. You can see where references are utilized across all promotional pieces in order to appropriately version documents when the reference study or core claim has changed to ensure compliance. Building a repository of reference claims can speed up your review process and reduce re-work.
With promotional review software, users can access key operational metrics that help to improve the promotional review process. System administrators and process coordinators can identify process bottlenecks and content delivery metrics to streamline processes and measure improvement over time. Your quality management software will not be able to hone in on the specifics of the promotional review process and can limit your opportunities for growth and improvement.
Interested in learning more? Use our ROI calculator to determine how much time and money you could save by switching to a true promotional review system.
Senior Manager, Marketing Communications at Vodori
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