Life science content reviews got you down? See if you’ve outgrown your process…

The demand for accurate, compelling healthcare information is enormous, especially with the speed of scientific innovation happening today. But many life science teams struggle to review content fast enough to meet this speed of innovation, making it difficult to stay competitive in an ever-changing marketplace. 

Often, frustrations with content reviews stem from the process itself and can indicate that your team has simply outgrown your process. Read on to learn four common reasons why you may have outgrown your content review process, and advice for what to do about it:

1. You’re developing more digital content
2. You have audit remediations
3. Your product portfolio is growing
4. Your team struggles to get content to market

1. You’re developing more digital and social content

In the current climate, life science organizations are developing more digital communications and social content to communicate medical information, market products, launch campaigns, and engage key stakeholders. The sheer number of materials your teams are creating can cause slowdowns, making it difficult to meet deadlines.

During times of increased digital content creation, any process based on paper, email or spreadsheets quickly becomes unwieldy and time-consuming. If this sounds familiar, it may be time to change your process.

2. You have audit remediations

If you’re caught out of compliance, there can be some serious sanctions by governing bodies like the FDA and FTC such as:

• FDA untitled and warning letters, which can tarnish a brand’s reputation
• Sanctions that include a Corrective and Preventive Action (CAPA), which requires significant time and effort from your team to complete, and puts other work on hold
• Financial penalties

An audit leads to remediation, which can be incredibly difficult and frustrating if you’re using a manual or paper-based process. If you’re subjected to an audit and aren’t confident in preparing a response, you’ve likely outgrown your process.

3. Your product portfolio is growing

Congratulations, you’re launching more products! It’s also an indicator that your team may run into problems with your current content review processes as you prepare for an influx of material. 

4. Your team struggles to get content to market

In order to keep up with your competitors, you need to get content out, quickly. If it’s taking your content review teams more than 5-7 days to review a piece of advertising, promotional, or medical content, you likely need to revisit your process and determine where bottlenecks or inefficiencies are occurring.

This can be especially difficult if you’re using paper, email, or generic workflow software to support content reviews.

Next steps

If you think you may be outgrowing your current process for content reviews, we have more resources available as you assess your situation. 

Additional reading

Are you just getting started with evaluation of your process? If so, check out these resources:

• The hidden costs of using a makeshift solution for MLR or MRC review
• Promotional Review System Evaluation Template
• Optimizing your MLR review process – A guide of collaboration and process best practices

Prefer the phone?

Get in touch with us to schedule a call to assess your current process.