Revamp your MLR review with these 7 data-driven strategies

In today's fast-paced marketing landscape, ensuring the efficiency and effectiveness of promotional materials is more crucial than ever. The Medical, Legal, and Regulatory (MLR) review process plays a vital role in this, acting as the gatekeeper for compliance and quality. 

However, merely having an MLR process in place is not enough. To truly excel, organizations must harness the power of MLR process data. By meticulously analyzing this data, companies can uncover actionable insights that drive continuous process improvements, ultimately leading to more streamlined operations, better compliance, and higher-quality marketing outputs. In this blog, we'll explore the importance of MLR process data, the role of MLR process benchmarks, and how leveraging this information can revolutionize your promotional material review process over time.

#1: Establish a baseline

For organizations new to process improvement with data, it's important to start with basic metrics. Compare these metrics to Vodori’s benchmarks to establish a baseline understanding. This foundational step is crucial before setting more advanced goals.

#2: Treat benchmarks as a reference, not an end-all

While promotional review process benchmarks are crucial, it's essential to remember they should serve as a reference point, not the ultimate goal. Organizations must develop their own goals and understand that meeting benchmarks does not necessarily mean there are no areas for improvement. 

#3: Don’t just focus on vanity metrics

Instead of merely counting the number of outputs or number of documents approved within a given time frame, organizations should prioritize the quality of their processes. This focus ensures that the content performs well in the market and meets the desired standards.

#4: Uncover patterns with ongoing monitoring

Monitoring trends over time can reveal significant insights. For example, a decrease in job volume coupled with an increase in completion time might indicate shifting organizational priorities or resource allocation issues. Understanding these trends can help in making informed decisions.

#5: Consider segment-based analysis

Analyzing data by different segments, such as brand, business unit, or geography, can pinpoint specific areas driving overall performance metrics. This granular approach helps identify which parts of the organization are performing well and which need improvement.

#6: Comparing submitter and reviewer data

It's beneficial to examine both submitter and reviewer performance. Quick turnaround times on feedback may not always be positive if they result in multiple review cycles. This could indicate issues with content quality or the thoroughness of feedback incorporation.

#7: Use data to drive productive, actionable conversations

Using data to inform discussions about process improvements provides an objective basis for understanding organizational dynamics. This approach moves beyond subjective perceptions and helps in making informed, effective decisions.

By understanding these key points, organizations can leverage data-driven approaches to enhance their promotional material review processes, ensuring efficiency and quality in their outputs. For a deeper dive into these insights, make sure to listen to the full episode of Amend and Progress.