AVITA Medical Streamlines Content Compliance & Sales Enablement with Vodori & Showpad
Highlights
Seamless content compliance & version control
Significant time savings & increased efficiency
Improved sales & marketing alignment with data-driven insights
Vodori x Showpad for AVITA Medical: A Customer Success Story
Overview
AVITA Medical, a global leader in regenerative medicine, faced growing challenges in managing compliant content across its expanding commercial operations. As the company scaled, ensuring version control, seamless content distribution, and regulatory compliance became increasingly complex. By integrating Vodori’s content review solution with Showpad’s sales enablement platform, AVITA Medical significantly improved content management efficiency, reduced compliance risks, and empowered its sales team with the latest, approved materials—all without adding manual work.
Challenges
Before implementing Vodori and Showpad, AVITA Medical’s content management process was highly manual and inefficient:
Version control issues: Sales reps often struggled to access the latest approved materials, increasing compliance risks.
Manual updates & distribution: Marketing teams had to manually upload, remove, and replace content, consuming valuable time.
Limited visibility & analytics: Without content performance insights, marketing had no clear data on what was resonating with sales teams and customers.
Solution
By integrating Vodori’s content review solution with Showpad, AVITA Medical established a seamless, automated process for managing, approving, and distributing content.
Automated compliance & version control: Content approved in Vodori was instantly updated in Showpad, ensuring reps always had the latest compliant materials.
Time-saving digital transformation: The shift from SharePoint and manual processes to a fully automated system allowed marketing teams to focus on strategy rather than administrative tasks.
Actionable content insights: With Showpad analytics, AVITA Medical gained visibility into content engagement, allowing them to optimize their marketing efforts based on real-world usage.
“ The integration between Vodori and Showpad has allowed the teams to be more efficient with their time in the field and it has allowed them to access the information they need at the time they need it. ”
Michelle Davidsen | AVITA Medical
Results
Since implementing Vodori and Showpad, AVITA Medical has achieved:
100% compliance confidence: Ensuring only approved materials are accessible, reducing regulatory risks.
Significant time savings: Eliminating manual uploads and content updates, freeing up marketing and sales teams.
Stronger sales & marketing alignment: Sales reps can easily find and share content, while marketing gains valuable data on content engagement.
Looking Ahead
With Vodori and Showpad, AVITA Medical now operates a scalable, efficient, and compliant content ecosystem that supports its growth. By automating content management, the company has positioned itself to continue expanding while maintaining regulatory compliance and marketing effectiveness.
