What's the connection between content governance, effectiveness, and compliance?

Noah Welhouse, Global Account Manager at Showpad, joins Amend & Progress to talk about best practices in content governance, effectiveness, and compliance. 

The conversation covers:

• The path of content post-approval, focusing on maintaining compliance and assessing its effectiveness
• The need for engaging and easily discoverable content that can grasp attention swiftly, suggesting tracking client dynamics and responses for effective content creation
• What marketers should focus on to understand content use and effectiveness
• A discussion around the greater need for communication between marketers and sellers to understanding the selling and buying process 
• The importance of auditing, measuring, and aligning content strategies with real-world sales outcomes

Watch now:

About the guest

Noah Welhouse is a seasoned Global Account Manager at Showpad, a leading revenue enablement platform that bridges the gap between sales and marketing. With over a decade of experience in enterprise software, Noah specializes in helping MedDev and Life Sciences companies unlock their potential and drive revenue growth.

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