Considerations for Preparing and Reviewing Web Content

Life science organizations are investing, more than ever, in creating digital content to support a no-touch sales process. Sales reps are trading in their brochures and one-pagers for landing pages and HTML5 apps to reach HCPs in today’s digital world. This burst in demand for digital content leaves many marketers and medical, legal, regulatory (MLR) reviewers feeling overwhelmed. Not only is there a high volume of content to create and review, there’s an added layer of complexity due to the detailed components that come with digital content: images and copy, interactivity, responsiveness, title tags… the list goes on.

With so much to consider, we created a checklist to reference as you create and review web content. This checklist will help you achieve faster review cycles and ensure your digital content amplifies your sales and marketing efforts.